How it Works
You know you have an offer that people want, but where to start?
From the moment you arrive at their home page, you can tell what kind of business you’re dealing with. A thriving online business connects a specific message and value to a specific audience and engages with them again and again. It does more than attract relevant traffic and communicate its purpose—it showcases the stability, commitment, and resources of the organization it represents. It reassures clients and creates trust through the demonstration that the owner has made a significant investment in the business by creating a highly relevant brand that offers increased value over time.
I’ll tell you how this is done, and it’s not about implementing flashy website design trends or spending a lot of money.
Most low quality web pages—the ones that seem a bit unprofessional, although perhaps you can’t quite pinpoint why—are built from templates. If you pay attention, you’ll even start to recognize some of the more common ones. A company will provide a template, and the individual or organization creates content to fill in the blanks.
This is the design-first approach, and is the fastest way to make a website that does little more than serve as an electronic business card. No matter how pretty the design looks on its own, it will never provide the same instantaneous connection with your target audience as one built with your customer’s needs in mind using a content-first approach.
So, how does it work?
Your target audience wants to know what matters to them and how you solve their problems right away without having to click through multiple pages on your website or spend more than a few seconds. Through our process of discovery and surveys we deep dive into your business to understand what makes your customers tick and where they hang out. Our content-first approach considers the key aspects that are important to your customers in order to create text and design that are flawlessly integrated to create an instant connection. It achieves this by building the design to integrate with content that is already relevant to your target customers, rather than just trying to fill a predesigned text box with writing about your business and it’s services.
At Invoxus, we follow a six-step approach to create conversion focused online businesses that are relevant to your unique audience. These steps are: